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Puerto Rico releases the new international image of the Island in New York as part of the new tourist campaign of promotion and diffusion of the country for 2010, which will try to increase the rate of the most important economic destination entrance and the number of annual visitors.
Puerto Rico does it better!
NEW YORK - Jaime López, Executive Director of the Puerto Rico Tourism Company and the Convention District, launched the new campaign of international image of the Island of Enchantment in New York, in front of more than two hundred personalities of the industry of trips and mass media specialized in the US and the Caribbean.
The presentation was launched in a Gallery of Chelsea in New York City counting on the support of members of the hotel industry, the government and the Puerto Rico Hotel and Tourism Association.
The thirteen million dollar campaign reflects the look of the world-wide acclaimed photographer Elliot Erwitt (who has photographed some of the most outstanding protagonists of contemporary history such as John Kennedy, Marilyn Monroe, Richard Nixon, El Che Guevara and Nikita Jrushchov to mention a few).
The new image catches through a photographic lens the matchless energy, hospitality, human quality, cultural wealth and passion that impregnate Puerto Ricans towards the tourist experience of those who visit the Island.
The new campaign obtained a great reception among the attendances, calling the attention and creating new interests about the offers of the year so far, between the government and the hotel sector that allowed the country to generate more than 100, 000 rooms- night.
The Puerto Rico Tourism Holder assured that during 2010 the Island will release new promotional strategies which will allow increasing the traffic of visitors to the country of several important cities of the US and Europe, which will stimulate an increase in the aerial access towards Puerto Rico.
The Island repositioning appeals to a mature market, the falsified traveler with major economic income and with intellectual and amusement needs, that allow the country to be different themselves like a tourist proposal.
The name of the campaign makes reference altogether to the efforts of the employees in the tourist service area, as well as the industrialists of tourism and hotelkeepers generally, are realizing to prove that indeed: "Puerto Rico does better".
López Díaz indicated that a range of international events with Puerto Rico as their home, using the Convention Center as well the José Miguel Agrelot Coliseum, and other well known facilities will allow the destination to turn to thousands of visitors of all the United States, Europe and Latin America in ambassadors of good will, who for sure will assure that the Island offers a unique experience to its visitors.
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